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Brand guidelines

Logo usage

Lisa Kirshner Properties (LKP) Brand Guidelines include the name, logo, and any word, phrase, or image. Please don't modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Lisa Kirshner Properties, or in a way that confuses Lisa Kirshner Properties with another brand (including your own). If you are unsure, please feel free to contact us!

VERTICAL (MAIN)

WORDMARK

ICON

HORIZONTAL (SECONDARY)

COLOR PALETTE

A color palette is a set of colors used to represent your brand consistently across all visual assets. It should be chosen based on your brand's personality, values, and target audience. Consider factors like emotional associations and color suitability, and document it in your brand guidelines for consistency.

BLACK

#000000

RGB(0,0,0)

CMYK(0,0,0,100)

PEBBLE

#9D958A

RGB(157,149,138)

CMYK(0,5,12,38)

MATCHA

#B7B79F

RGB(183,183,159)

CMYK(0,0,13,28)

FRENCH BLUE

#9EB7C3

RGB(158,183,195)

CMYK(19,6,0,24)

SAND

#D8BF9F

RGB(216,191,159)

CMYK(0,12,26,15)

BLUSH

#E5D4C6

RGB(229,212,198)

CMYK(0,7,14,10)

CEMENT

#EEEBE5

RGB(238,235,229)

CMYK(0,1,4,7)

WHITE

#FFFFFF

RGB(255,255,255)

CMYK(0,0,0,0)

brand typography

Typography is the art of arranging type to create an appealing and legible written language. It is important in branding and helps to establish a consistent visual identity. Brand guidelines define the typography elements to be used in all communications to enhance recognition and brand personality.

ALTA REGULAR

THIS TYPEFACE IS FOR HEADLINES.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

FUTURA PT

This typeface is for reading supporting copy, or longer form.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

JOST LIGHT

This typeface is an alternative for FUTURA PT.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z